Analysis of B2B customers’ perceptions regarding the quality of tissue paper produced from recycled pulp in the Algerian paper industry sector
Keywords:
tissue paper, recycled pulp, virgin pulp, B2B customer perceptionsAbstract
This article seeks to investigate and analyze the perceptions of B2B customers regarding the quality of tissue paper rolls manufactured from recycled pulp, compared to those produced from virgin pulp, across four companies within the Algerian paper industry sector (Sarl El-Wafa Faile, Sarl Africaine Paper Mills, Faderco Group, and EPE Tonic Industries). The study employs a qualitative methodology, utilizing structured interviews organized into a grid format, as well as semi-structured interviews guided by a structured interview protocol, while employing NVivo version 15 software as an analysis tool. The findings reveal that companies engaged in transforming tissue paper rolls into finished products generally hold a negative perception of rolls made from recycled pulp. Furthermore, these companies demonstrate a preference for rolls produced from virgin pulp, attributing this preference to the perceived superior quality of virgin pulp products and the reduction of challenges encountered during the transformation process.
References
Ali, I. (2012). Study of the mechanical behavior of recycled fibers. Applications to papers and paperboards (Doctoral dissertation, Université de Grenoble).
Andréani, J. C., & Conchon, F. (2005). Fiabilité et validité des enquêtes qualitatives. Un état de l'art en marketing. Revue française du marketing, (201).
Andrew-Munot, M., & Ibrahim, R. N. (2013). Remanufacturing process and its challenges. Journal of Mechanical Engineering and Sciences, 4, 488-495.
Arnsperger, C., & Bourg, D. (2016). Vers une économie authentiquement circulaire. Revue de l'OFCE, 145(1), 91-125.
Bajpai, P. (2013). Recycling and Deinking of Recovered Paper. In Recycling and Deinking of Recovered
Balart, R., et al. (2006). Kinetic analysis of thermal degradation of recycled polycarbonate/acrylonitrile–butadiene–styrene mixtures from waste electric and electronic equipment. Polymer Degradation and Stability, 91(3), 527-534.
Brancati, D. (2018). Social scientific research. Sage publications.
Cândido, L., et al. The recycling cycle of materials as a design project tool. Journal of Cleaner Production, 19(13), 1438-1445.
Chumpitaz, R., & Swaen, V. (2004). La qualité perçue comme déterminant de la satisfaction des clients en business-to-business. Une étude empirique dans le domaine de la téléphonie. Recherche et Applications en Marketing (French Edition), 19(2), 1-22.
De Assis, T., et al. (2018). Understanding the effect of machine technology and cellulosic fibers on tissue properties – A review. BioResources 13(2), 4593-4629.
De Assis, T., et al. (2018). Performance and Sustainability vs. the Shelf Price of Tissue Paper Kitchen Towels. BioResources, 13(3).
De Assis, T., et al. (2019). Comparison of Wood and Non-Wood Market Pulps for Tissue Paper Application. BioResources, 14(3).
De Oliveira Mendes, A., et al. (2020). Influence of tissue paper converting conditions on finished product softness. BioResources, 15(3), 7178.
Debnath, M., et al. (2021). Soft mechanical treatments of recycled fibers using a high-shear homogenizer for tissue and hygiene products. Cellulose, 28(12), 7981-7994.
Dias, A. C., et al. (2024). Environmental Sustainability Assessment of Tissue Paper Production. Sustainability, 16(21), 9419.
Fišerová, M., et al. (2019). Influence of bleached softwood and hardwood kraft pulps on tissue paper properties. Cell. Chem. Technol, 53(5-6), 469-477.
Foelkel, C. (1998). Eucalypt wood and pulp quality requirements oriented to the manufacture of tissue and printing & writing papers. In APPITA 52nd Annual General Conference. Anais.
Haghighatnejad, N., et al. (2016). Properties of recycled PVC aggregate concrete under different curing conditions. Construction and Building Materials, 126, 943-950.
Haile, A., et al. (2021). Pulp and paper mill wastes: utilizations and prospects for high value-added biomaterials. Bioresources and Bioprocessing, 8, 1-22.
Hollmark, H., & Ampulski, R. S. (2004). Measurement of tissue paper softness: A literature review. Nordic Pulp & Paper Research Journal, 19(3), 345-353.
Hubbe, M. A., Venditti, R. A., & Rojas, O. J. (2007). What happens to cellulosic fibers during papermaking and recycling? A review. BioResources, 2(4), 739-788.
Ismail, M. Y., et al. (2020). Surface analysis of tissue paper using laser scanning confocal microscopy and micro-computed topography. Cellulose, 27, 8989-9003.
Keskisaari, A., & Kärki, T. (2018). The use of waste materials in wood-plastic composites and their impact on the profitability of the product. Resources, Conservation and Recycling, 134, 257-261.
Kumar, R., et al. (2022). High-performance sustainable tissue paper from agricultural residue: a case study on fique fibers from Colombia. Cellulose, 29(12), 6907-6924.
Masternak-Janus, A., & Rybaczewska-Błażejowska, M. (2015). Life cycle analysis of tissue paper manufacturing from virgin pulp or recycled waste paper. Management and Production Engineering Review.
Mehat, N. M., & Kamaruddin, S. (2011). Optimization of mechanical properties of recycled plastic products via optimal processing parameters using the Taguchi method. Journal of Materials Processing Technology, 211(12), 1989-1994.
Morais, F. P., & Curto, J. M. (2022). Challenges in computational materials modelling and simulation: A case-study to predict tissue paper properties. Heliyon, 8(5).
Morais, F. P., et al. (2019). Comparative characterization of eucalyptus fibers and softwood fibers for tissue papers applications. Materials Letters: X, 4, 100028.
Ogbonna, U., & Aguh, P. (2024). Evaluation and optimization of recycled paper quality for Tissue Paper Production with Comparative Techniques using Historical Data. A case of Anex Paper Industries. International Journal of Industrial and Production Engineering, 2(1), 1-16.Paper. Elsevier Inc. https://doi.org/10.1016/C2013-0-00556-7
Prinz, M., et al. (2021). A new method to evaluate the hand-feel potential of furnishes for tissue paper products. BioResources, 16(1), 684.
Prinz, M., Zollner-Croll, H., & Wölfle, C. (2020). Hygiene Paper Softness-New insight into the manufacturing process with an optimised tissue softness analyser. In #PLACEHOLDER_PARENT_METADATA_VALUE# (pp. DiV5-03). chemical-engineering. at.
Rastogi, V. K., et al. (2017). Dependence of softness perception on tissue physical properties and development of neural model for predicting softness. IPPTA–The official International Journal, 29(2), 128-135.
Raunio, J. P., Löyttyniemi, T., & Ritala, R. (2018). Online quality evaluation of tissue paper structure on new generation tissue machines. Nordic Pulp & Paper Research Journal, 33(1), 133-141.
Reitbauer, J., et al. (2023). Bulk characterization of highly structured tissue paper based on 2D and 3D evaluation methods. Cellulose, 30(12), 7923-7938.
Sadat-Shojai, M., & Bakhshandeh, G. R. (2011). Recycling of PVC wastes. Polymer degradation and stability, 96(4), 404-415.
Sinta, D., Azizah, F. N., & Nugraha, B. (2021). Analisis pengaruh refiner time terhadap quality tissue (studi kasus di PT Pindo Deli Pulp and Paper Mills 2). Angkasa: Jurnal Ilmiah Bidang Teknologi, 13(1), 27-36.
Teddlie, C., & Tashakkori, A. (2009). Foundations of mixed methods research: Integrating quantitative and qualitative approaches in the social and behavioral sciences. Sage.
Vieira, J. C., et al. (2022). Embossing pressure effect on mechanical and softness properties of industrial base tissue papers with finite element method validation. Materials, 15(12), 4324.
Vieira, J. C., Fiadeiro, P. T., & Costa, A. P. (2023). Converting operations impact on tissue paper product properties–a review. BioResources, 18(1), 2303.
Wang, Y., et al. (2019). Relationship between human perception of softness and instrument measurements. BioResources, 14(1), 780-795.
Zambrano, F., et al. (2022). Developing alternative, high-absorbency Brown fibers: tissue paper from upcycled corrugated packaging waste to meet new consumer trends. ACS Sustainable Chemistry & Engineering, 10(40), 13343-13356.
Zambrano, F., et al. (2020). National brands vs. private labels: a market dynamics analysis for hygiene tissue in the United States. Paper First Mag (Autumn Issue), 16-20.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Recycling Economy & Sustainability Policy
This work is licensed under a Creative Commons Attribution 4.0 International License.
